Industrial design consultancy

 

Industrial designers are by definition all-rounders.  They need to have enough knowledge of what drives technical, cultural, financial, marketing and management issues to ascertain the envelop and potential of a project.  This syncretic approach makes experienced industrial designers uniquely qualified to add value all along a development chain, providing structuring, holistic system insights and assessments.  This is a summary of our consultancy offering:

Innovation consulting

Supporting innovation, R&D and New Product Development across various fields

Example: energising innovation processes (USA – 2017)
Innovation1WEB

Cross-industry expertise

Offering design integration services tailored to sectors such as public infrastructure, energy, technology, architecture and more

Example: collaborating in the R&D of biometrics for ticketing for Network Rail
complete-user-journey

Strategic systems thinking

Aligning design development solutions with clients’ business objectives to create cohesive, scalable outcomes.

Example: Farm-sized vertical axis wind turbine, upstream assistance during R&D by Cranfield University
retroxGenWEB

Cultural sensitivity

Ensuring that designs align with the expectations of local users and stakeholders across different cultural settings.

Example: cultural research methodology applied in Dowtown Doha
MDDbin

Consultancy client profiles

 

Architectural or landscape practices, infrastructure and engineering firms

Setting up a product-oriented design process, engaging with manufacturers and selecting them, studies to ascertain cultural relevance.

See AECOM, Msheireb Downtown Doha, Cubic Corporation, NEOM

 

Developers, producers, manufacturers and retailers

Exploring new applications for IP, Innovation processing, compiling business plans, brand translations into new sectors, communication pieces.

See Nur Energie, HPIAerogenerator Projects, Windpower, So…? Fragrances, IKEA Systems

 

Universities and research entities

Developing IP into product and innovation guidance

See Cranfield University, Cubic Innovation

 

Inventors

Product planning and documents for funding purposes or competitions

See HPI

 

Governmental, city or local authorities

Helping to structure and engage with the creation of location-wide items, identifying solutions

See Qatar Highways Authorities (Ashghal), City of Las Palmas and Port Authority, Msheireb Downtown Doha

 

Consultancy items along a New Product Development path

This diagram shows examples of consultancy interventions along a New Product Development path.

IDEATION

Original discovery
Using company IP assets
Market analysis
Idea generation
Structuring of ideas
Feasibility assessments
Engineering collaboration

R&D

R&D Scope formulation
User needs
Cultural drivers research
Academic partners
Technical partners
Engineering collaboration
Technical proof of concept

CONCEPT

Design Scope formulation
Service design review
Product range strategy / portfolio fit
Fund-raising information
Cultural drivers integration
Market trends
Look-and-feel prototype

DESIGN
DEVELOPMENT

Technological choices
Leveraging manufacturer interest
Materials assessment
Sustainability assessments
Detail development
Design For Assembly
Engineering collaboration

TECHNICAL
DEVELOPMENT

Technical decisions
Design For Manufacture
Bill of materials
Tender specifications
Procurement process
Engineering processing
Pre-production documents

TESTING

Pre-production prototype
User testing
Feedback analysis
Design iterations

PRODUCTION
SETUP

Final engineering processing
Closing options
All documents sign-off
Production prototype

MANUFACTURE

Test batch assessment
Feedback
Improvement log

DISTRIBUTION AND
COMMUNICATION

Packaging design brief
Launch materials input
Post launch analysis
Range development